Author Matilda Phiri When we hear the name Coca-Cola, we immediately think of one of the most recognisable brands in the world. But behind that familiar red logo is a remarkable entrepreneurial story filled with innovation, marketing, risk-taking, branding, patience and the ability to think far beyond a small beginning. Coca-Cola was born on May 8, 1886, in Atlanta, Georgia, when pharmacist Dr. John Stith Pemberton created the syrup that became Coca-Cola. The first Coca-Cola was sold at Jacobs' Pharmacy for five cents a glass. During its first year, sales averaged only about nine drinks a day. Today, Coca-Cola products are sold in more than 200 countries and territories, demonstrating how a small idea can become a global business when it is developed strategically. So, what can today's entrepreneurs learn from Coca-Cola? 1. Don't underestimate a small beginning One of the most inspiring parts of the Coca-Cola story is that i...