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What Entrepreneurs Can Learn from Coca-Cola: From Nine Drinks a Day to a Global Empire

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                  Author Matilda Phiri When we hear the name Coca-Cola, we immediately think of one of the most recognisable brands in the world. But behind that familiar red logo is a remarkable entrepreneurial story filled with innovation, marketing, risk-taking, branding, patience and the ability to think far beyond a small beginning. Coca-Cola was born on May 8, 1886, in Atlanta, Georgia, when pharmacist Dr. John Stith Pemberton created the syrup that became Coca-Cola. The first Coca-Cola was sold at Jacobs' Pharmacy for five cents a glass. During its first year, sales averaged only about nine drinks a day. Today, Coca-Cola products are sold in more than 200 countries and territories, demonstrating how a small idea can become a global business when it is developed strategically. So, what can today's entrepreneurs learn from Coca-Cola? 1. Don't underestimate a small beginning One of the most inspiring parts of the Coca-Cola story is that i...

Why Are So Few Malawians Investing in the Malawi Stock Exchange?

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Despite having a population of over 22 million people, it is shocking that fewer than 100,000 Malawians have invested on the Malawi Stock Exchange. This means that less than one percent of the population is participating in one of the most important pillars of economic growth and wealth creation. Many Malawians still view investing as something meant only for the rich, educated, or business elites. Yet the truth is that investing is one of the most powerful tools ordinary citizens can use to improve their financial future and strengthen the country’s economy. A stock exchange is a marketplace where people buy shares in companies. When someone buys shares, they become a part-owner of that company. As the company grows and makes profits, shareholders can benefit through dividends and increased share value. Countries with strong investment cultures often experience faster economic growth because citizens actively support local businesses and industries through investments. In Malawi, many...